top of page

Lights, Camera, Empowerment: Exploring Creative Media’s Influence on Young People

Hey parents and teachers!

Let’s dive into something super exciting: the incredible power of creative media in shaping young minds! From films and music to video games and digital art, our kids are constantly surrounded by a world bursting with creativity. And guess what? This exposure is doing wonders for their growth and development! Let’s explore the many benefits of creative media and why it’s so important to embrace it.

Enhanced Cognitive Development

Creative media is like a gym for the brain, working out those mental muscles in all the right ways.

Problem-Solving Skills: Video games aren’t just fun; they’re amazing for developing strategic thinking and quick decision-making. The National Literacy Trust found that kids who play video games often show significant improvements in problem-solving skills. So next time they ask for game time, think of it as brain training!

Language and Literacy: Storytelling through films and books can seriously boost vocabulary and literacy skills. The same study revealed that 79% of young people feel that engaging with storytelling media has helped improve their reading abilities. How cool is that? Let’s weave more stories into our daily routines and classroom activities.

Boosting Creativity and Imagination

Creative media is an incredible outlet for self-expression and sparking imagination.

Artistic Skills: Digital art platforms and apps are perfect for letting kids explore their artistic talents. A survey by the UK Arts Council found that 68% of teenagers feel that creating digital art helps them express themselves better. Providing access to these tools at home and school can really nurture their creative flair.

Creative Thinking: Regular interaction with creative content can boost creative thinking. Nesta reports a 17% increase in creative thinking skills among kids who engage with creative media regularly. Let’s encourage more creative projects at home and in the classroom!

Improved Social and Emotional Skills.

Creative media often involves collaboration and shared experiences, which are great for developing social skills and emotional intelligence.

Teamwork and Collaboration: Group projects in media, like filmmaking or gaming, teach kids to work together and understand different perspectives. The British Film Institute (BFI) reports that 72% of students involved in creative media projects experience improved teamwork skills. Let’s promote more group activities!

Emotional Expression: Music and films provide emotional experiences that help kids understand and express their own emotions better. Research by Youth Music shows that engaging with music can reduce anxiety and improve mood in 65% of young listeners. Let’s keep the music and films flowing!

Preparation for Future Careers

The digital economy is booming, and familiarity with creative media is a big plus for future job markets.

Digital Literacy: Being skilled with various media tools is crucial in today’s workforce. The Creative Industries Federation highlights that kids engaged with creative media are 45% more likely to pursue careers in digital and creative industries. Ensuring our kids have access to these tools now is setting them up for future success.

Innovation and Entrepreneurship: Creative thinking and media production can inspire entrepreneurial ventures. The Prince’s Trust found that 35% of young entrepreneurs credit their interest in creative media as a significant influence on their career choice. Let’s support their creative dreams!

Academic Achievement and Engagement

Incorporating creative media into education can lead to higher engagement and better academic outcomes.

Engagement in Learning: Interactive and multimedia content can make learning so much more engaging. Schools in the UK that integrate creative media into their curriculum see a 28% increase in student engagement, according to EdTech UK. Let’s make lessons more interactive and fun!

Academic Performance: Creative projects and media-based learning have been linked to higher academic performance. Arts Council England reports that students involved in arts programs are four times more likely to be recognized for academic achievement. Let’s encourage more participation in arts programs and creative extracurricular activities.


The benefits of exposing young people to creative media are endless. From boosting cognitive development and creativity to improving social skills and preparing for future careers, creative media is a game-changer. So, parents and teachers, let’s embrace these experiences at home and in the classroom to help our kids grow into well-rounded, innovative, and successful individuals.

By supporting the use of creative media, we’re ensuring that young people are not only consumers of content but also active, creative contributors to the world around them.

Let’s get creative!

5 views0 comments

Recent Posts

See All

She dared to dream

In November 2023 I travelled to Zimbabwe and I came into contact with a 14 year old girl called Blessing. She really stood out to me. She'd come to our house everyday after school and would just sit w


bottom of page